Nurturing African Excellence

Through Proven Coaching Solutions

What We Do

We partner with you to co-create blended learning solutions that get you & your team to maintain excellent results.

Our Inspiration

Re-writing Africa’s narrative about performance through coaching that produces Excellent people and Excellent results.

Our Promise

We provide effective, measurable results through robust monitoring, evaluation, and learning mechanisms.

“We find out what is holding your team, organization, or your performance behind and we give you the support and training that you need to sustain excellent results.”

About us

Dr. Norah Njuba Bwaya incorporated Coach Africa Limited in January 2006 in Uganda to support people & organizational development and systems strengthening in both service and production sectors across Africa.

With a P.h.D in executive coaching and having facilitated people & leadership development, performance coaching & mentoring for exceptional individual and corporate performance, and organizational development for over 20 years across multiple continents, Norah founded Coach Africa to re-write Africa’s narrative about performance.

We are a coalition of experts and senior consultants with over 25 years of experience each in consultancy, people & organizational development, and leadership.

We find out what is holding your team, organization, or your performance behind and we give you the support and training that you need to sustain excellent results.

We build effective teams, align individuals with the vision of their organizations, and help organizations achieve strategic governance.

Your impact and effectiveness as a leader is polished through our 1-on-1 executive coaching program. Your team’s performance is supercharged through professional coaching sessions, and we offer your organization outstanding HR consultancy solutions that change departmental and individual reporting structures.

Our Founder

Norah is a Certified Executive Coach, Organization development and change consultant, Facilitator/trainer, and public speaker with working experience across 4 careers (accounting, marketing, insurance, and coaching).

She has provided coaching services to top executives in over 100 organizations and is the Founder of the first coaching firm in Eastern Africa, Coach Africa Limited.

Norah is extremely passionate about African Excellence and is the founder of the Institute of Work Culture and Ethics. She has served her nation and continent passionately by being a driving force for change in the workplace.

Norah has a track record of performance in various industries including: petroleum, health, banking, hospitality, insurance, beverages, and the development sector. This diversity of experience makes her uniquely placed to support top-tier leaders.

She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University, is an Accredited Professional Certified Coach (PCC) with the International Coaching Federation, and a Doctorate in Executive Performance from Middlesex University, UK.

Norah Bwaya


Organizational Development

Goal: To strengthen public, private, and development sector organizations to sustainably deliver excellent results.

Focus Areas: Strategy development, systems, policies, and procedures to support strategy execution, resource mobilization, and leadership and management.

Process: Diagnostic study and gap analysis, Establishing indicators and milestones, Co-designing interventions and solutions, Implementation, M&E, and learning.

Performance Indicators: Establishment of systems as recommended and Performance against strategy.

Duration: 6 – 24 months

Leadership Development

Goal: To equip board level, C-Suite, and top management leaders with critical competences and inspire them to pursue excellence.

Focus areas: Self-awareness and management, corporate governance, critical leadership competences, organizational leadership.

Process: Situation analysis and gap identification (in relation to strategy), establishing indicators and milestones, co-designing a blended learning program, implementation, M&E, and learning

Performance Indicators: 360 Degree feedback, Selected strategic indicators, Level of strategy execution, Organizational efficiency targets.

Duration: 6 – 24 months

Performance Enhancement

Goal: To build high-performing teams driven by middle management.

Focus Areas: Team-building, creativity, innovation, and problem-solving, strategy implementation, succession planning, strategic retirement.

Process: Situation analysis and gap identification (in relation to strategy), establishing indicators and milestones, co-designing of blended learning program, implementation, M&E, and learning.

Performance Indicators: Selected strategic indicators, Level of strategy execution, and Organizational efficiency targets.

Duration: 3 – 12 months

Reposition & Thrive

Goal: To reposition the organization and maintain relevance amidst turbulent (VUCA) market conditions.

Focus Areas: Stakeholder needs and expectations, leaders mindset and skills, organizational culture, capacity to sustainably meet critical needs and expectations.

Process: Reality check, define the stakes and critical indicators, assess capacity, co-design work culture and interventions, culture change, implementation, M&E, and learning.

Performance Indicators: Performance against agreed targets and Change in culture.

Duration: 3 – 9 months

Strategic Retirement

Goal: To prepare individuals to transition from a career into retirement.

Customer Relationship Management

Goal: To design training programs and guides that deliver Afro-centric, hands-on customer relationship management.

Coach Africa has delivered a coaching program to our managers at Centenary Bank over the years.
Coach Africa has a dedicated team of professional facilitators that have been able to offer quality in delivering a coaching program enriched with practical coaching experiences.
The participants have shared feedback that the program has given them skills to better manage the performance of their peers and apply the skills attained to manage personal situations.
Their supervisors see changes in the way participants now handle their peers, how they provide support [to subordinates] and handle conflicts and customer complaints.

– Cecilia Nanyonjo
Manager Human Capital Development
Centenary Bank

What our clients say

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Our internal team

Norah Bwaya - Doctorate in Executive Performance.
Danny den Hartog
Sam Bwaya - LLB, MSC. Acct, FCCA, CPA(U) Council member to the Gerson Lehrman Group Accounting Council
Hannah Namuyomba - Business Development Specalist
Eileen Walusimbi
Rhona Nantege - Quality Management Representative

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